Your 2023 business digital marketing to do list

What your growing Ipswich business needs to review as you kick off 2023!

New year, new business goals! Give yourself (and your business) the best chance of achieving success in the digital world by taking a moment to review your digital channels and other tools. Let’s get straight to it.

Review your website content

Is it up to date? Have you expanded your product range or service offering for 2023? Make sure your website is up to date with detailed descriptions and clear call-to-actions. Another important consideration here is how your information is written – is it optimised for your desired search terms (SEO)? Working with a copywriter is a great way to not only write engaging content, but to be found in search.

Your website design

Time for a refresh? Design trends come and go, and it’s important your website has a functional and engaging design suitable for your target market. While there really isn’t ‘one size fits all’ approach, what is a must is that your website provides a great user experience allowing you to increase your chances of lead conversion.

Bonus tip: When was the last time you checked out your website on a mobile device? More than 60% of your website traffic will come from mobile devices so it’s important to make sure your website provides a great mobile experience!

Update your Google Business Profile

Have your operating hours changed? Do you need to update your services and products? Make sure your Google Business profile reflects your business status quo. You will be surprised how effective this tool can be when proactively used! Take a moment to review your statistics (that are usually emailed to you) to see how many customers are engaging with your profile via chat, phone calls or emails.

Bonus tip: Treat your Google Business Profile as another social media channel. You can upload images, posts etc which will give you a boost when customers are conducting local searches. If you have chat enabled, make sure to keep an eye on it as you do not want to leave customers waiting for a response!

Review your customer communication

It’s no secret that it’s easier to market to existing customers compared to winning over new ones. Make sure your customer database is being used the right way by promoting relevant products to the right customers using tools like your CRM or email marketing platforms like Mailchimp. It’s a great way to promote sales or give special discounts to loyal customers.

Map out your social media plan

This one can easily fall by the wayside particularly for the busy business owner for staff member who posts ‘when they have time’. Take a moment to create a content plan and pre-schedule for the month ahead. If you don’t have the time to manage this yourself, you can work with a marketing agency to handle this part for you. It’s a smart move too … as they have the experience and tools to create engaging social media content while you focus on running your business.

Create a marketing budget

If you are in growth mode, it's a smart move to create a marketing budget to help you achieve your 2023 goals. Even a small budget being used the right way can yield positive results for your business. It’s far smarter to have an ongoing campaign (even at a lower price point) than to engage in stop/start paid digital marketing activities. Over time your campaigns become smarter with your ads being served to people who are likely to engage with your products or services.

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