Case Study: How a Targeted LinkedIn Campaign Slashed Recruitment Costs for a Civil Construction Firm

The Challenge: Hiring Specialised Engineers

The Challenge: Hiring engineers in a tough local Queensland market.

A prominent civil construction firm needed to recruit experienced Civil Site Engineers for projects across Queensland. The market is tight, and traditional recruitment methods were proving slow and costly. The goal was to efficiently connect with qualified candidates actively looking for new opportunities, without overspending on broad, untargeted advertising.

The Solution: A precision-targeted LinkedIn advertising strategy

We developed a highly focused LinkedIn advertising campaign designed to run over a three-month period. With a modest budget of just over $1,200, the strategy centred on crafting compelling ad copy that spoke directly to the career aspirations of seasoned engineers. By leveraging LinkedIn’s powerful targeting tools, we ensured the campaign was visible exclusively to professionals with the right experience and qualifications within the Queensland region.

Realistic results. Nothing cherry-picked here.

The campaign’s succesful outcome was evident in its performance metrics, which surpassed 2026 industry benchmarks for LI recruitment advertising. These are realistic metrics and not sugar coated.

Importantly, the campaign achieved a 5.00% Conversion Rate, meaning one in every twenty clicks resulted in a completed job application. This culminated in 27 relevant applications at an average Cost Per Conversion of just $46.79, proving the campaign’s ability to deliver tangible recruitment outcomes.

This campaign illustrates that a strategic, data-backed approach to LinkedIn advertising is a powerful tool for modern recruitment. By combining precise targeting with compelling messaging, the civil construction firm successfully filled its critical engineering roles in a competitive market, all while maintaining exceptional cost efficiency.

If your organisation is facing similar recruitment challenges and needs help navigating the complexities of LinkedIn advertising, contact our team today to learn how we can achieve these results for you.