Fractional CMO Brisbane for Tech-Forward B2B Companies
Drive scalable growth with AI-powered marketing strategy, automation, and expert leadership, at a fraction of the cost of a full-time executive. No-obligation, 30-minute strategy session to assess your growth potential.
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Is Your Marketing Engine Stalling?
For many ambitious medium sized Brisbane businesses, marketing feels like a cost centre, not a growth driver. Despite investment, the returns are unclear, the strategy is disconnected and your technology stack is holding you back from achieving predictable, scalable growth.
Unclear ROI
You're investing in marketing campaigns but struggle to connect the spend directly to revenue, leaving you to question the value of your efforts.
Sales & Marketing Misalignment
Your teams operate in silos, leading to inconsistent messaging, lost opportunities and friction that undermines your pipeline.
Outdated Tech Stack
Your marketing technology is a tangled mess of underused, poorly integrated tools that create data chaos instead of clarity.
Lack of Strategic Leadership
Your team is busy executing tasks but lacks the cohesive, data-driven strategy required to navigate a competitive market and drive long-term growth.
The Solution: Strategic Leadership, On-Demand
A Fractional Chief Marketing Officer (CMO) provides the executive-level marketing leadership your business needs to scale, but on a flexible, part-time basis. It is the modern, economically-efficient model for Aussie mid-market companies to access experienced strategy, AI expertise and technology implementation without the six-figure salary, long-term commitment and overhead of a full-time hire.
You get the C-suite thinking you need, precisely when you need it, to build a true engine for growth. Connect with our Director, Ben Hayward via
Linkedin.
Why Brisbane’s Growth-Focused B2Bs Choose In Cahoots Co
Our leadership team provides specialised, tech-forward marketing leadership designed for the unique challenges of B2B and professional services companies. We don't just offer advice; we partner with you to build and execute a modern marketing function that delivers measurable results. This includes working in-house with your team.
- AI-First Strategy: We move beyond the hype, strategically embedding AI and automation into your marketing core. This approach creates powerful efficiencies, uncovers new revenue opportunities, and builds a sustainable competitive advantage.
- Tech Stack Mastery: We are implementation experts. We audit, architect, and optimise your marketing technology—from CRM to automation platforms—to build a seamless, integrated growth engine that provides a single source of truth.
- Brisbane-Based Experts: We are a local team that understands the nuances of the Brisbane market. We believe in partnership and are available for the face-to-face collaboration required to build trust and drive meaningful change.
- Exclusively for B2B: Our methodologies are honed for the complexities of the B2B and professional services sales cycle. We understand long consideration phases, buying committees, and the need for a marketing strategy that builds authority and trust over time.
Built for Brisbane Companies Ready to Scale
Our Fractional CMO service is not for everyone. We are selective in our partnerships, choosing to work with established B2B and professional services companies in the Brisbane area who have a proven service, a dedicated team and an ambitious mindset for growth.
You are a great fit if:
- You are a B2B, professional services, or technology services company with 20+ employees.
- You have a genuine growth mindset and are ready to invest in a strategic, long-term approach.
- You need senior marketing leadership but are not yet ready to commit to a full-time, in-house CMO.
- You believe that technology and AI are critical levers for building a competitive advantage.
The Right Model for Your Growth Stage
Choosing the right marketing leadership is critical. See how a Fractional CMO from Incahoots compares to the traditional alternatives.
| Feature | Fractional CMO (In Cahoots Co) | Full-Time CMO |
|---|---|---|
| Cost | Predictable monthly retainer ($ Avg 5k/mo) | $250k+ salary, benefits, equity |
| Expertise | Senior, strategic leadership with broad tech & AI expertise | Dependent on a single executive’s experience |
| Focus | Integrated strategy, tech implementation, and team leadership | Strategy combined with extensive internal management duties |
| Flexibility | High. Scales with your needs without long-term lock-in. | Low. A significant, long-term commitment. |
If on a mobile device, you can swipe across to see for comparison.
Your Questions, Answered
What exactly is a Fractional CMO?
A Fractional Chief Marketing Officer (CMO) is an experienced, C-level marketing executive who works with your business on a part-time or "fractional" basis. They provide the strategic leadership, planning, and accountability of a full-time CMO without the associated cost, long-term commitment, and overhead. It is the ideal solution for mid-market Brisbane or SEQLD companies that need high-level strategic guidance but do not yet require a full-time, in-house executive.
How is a Fractional CMO different from a marketing agency or a consultant?
The key difference lies in leadership and integration.
• A marketing agency is an external team hired to execute specific tasks, such as running ad campaigns or managing social media. They are typically not involved in high-level business strategy.
• A consultant provides advice and strategy but is rarely involved in the implementation or ongoing leadership of the marketing function.
• A Fractional CMO becomes an integrated part of your leadership team. They own the marketing strategy, manage the execution (whether with an in-house team or external vendors), are accountable for results, and focus on building a sustainable growth engine from the inside out.
What types of companies are the best fit for your service?
Our Fractional CMO service is specifically designed for established Brisbane-based B2B, professional services, and technology companies with 20 or more employees. The ideal partner has a proven product or service, an existing team (even if it's small), and a strong growth mindset. We are not a good fit for early-stage startups, sole traders, or e-commerce businesses.
How much does a Fractional CMO cost?
While a full-time CMO can cost upwards of $250,000 per year plus benefits and equity, our Fractional CMO service provides access to the same level of expertise for a predictable monthly retainer. Our typical engagements start at $5,000 per month, offering a significant cost saving while delivering a clear return on investment.
What is the typical engagement length and time commitment?
We focus on building long-term partnerships to drive sustainable growth, with a typical initial engagement of six months. This allows us enough time to develop and implement a robust strategy and begin delivering measurable results. The weekly time commitment is flexible and tailored to your needs, generally ranging from one to two days per week (in house if required).
How do you measure success and ROI?
Success is measured against the specific commercial goals we establish together during the onboarding process. We build and maintain a comprehensive marketing dashboard that tracks key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), pipeline velocity, and, most importantly, marketing-sourced revenue. Our focus is on demonstrating a clear and direct return on your investment.
What does the onboarding process look like?
Our onboarding process is a deep-dive discovery phase designed to get up to speed quickly and efficiently. It typically involves:
1. Stakeholder Interviews: Understanding your business goals, challenges and vision.
2. Systems & Data Audit: A thorough review of your current marketing technology, data, and processes.
3. Market & Competitor Analysis: Assessing your position within the Brisbane market.
4. 90-Day Strategic Plan: Delivering an initial plan with clear priorities and expected outcomes.
Will you work with our existing marketing team?
Absolutely. A core part of our role is to provide leadership and mentorship to your existing team. We work to upskill your current marketers, fill any strategic gaps, and help you build a high-performing, accountable marketing function. If you don't have a team, we can help you build one by identifying the right roles to hire for or by managing a curated team of external freelancers and vendors.
