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Insights and Stories

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Your marketing infrastructure is nobody's job. That's becoming a serious problem.

By Ben Hayward • April 27, 2026

The businesses that are extracting real value from their marketing technology investment are not the ones with the most sophisticated tools.

Hands typing on a laptop with a dark screen on a patterned desk mat

Your AI agent doesn't know how to do your job yet. Here's how to teach it.

By Ben Hayward • April 19, 2026

A new standard called Agent Skills lets you download ready-made expertise for your AI (or build your own)

How We Automated a Job Application Workflow Using WordPress and Dropbox — No Zapier Required

By Ben Hayward • April 14, 2026

In Cahoots Co. provides workflow automation services for businesses in Brisbane, Sydney and across Australia. If your team is doing manual work that software should be handling, we'd love to take a look. Get in touch.

A person wearing headphones works at a desk with a curved monitor, plant, and desk lamp in a minimalist workspace.

WordPress Is Powerful. But Is It Right For Your Business?

By Ben Hayward • April 11, 2026

WordPress is free. Until it isn't. When a new small business needs a website, WordPress is almost always the first suggestion on the table. It's open-source ...

A man in a brown jacket and woman in a suit shake hands across an office desk, with others in the background.

We Took the Client Anyway. Here's What It Cost Us.

By Ben Hayward • March 31, 2026

A cautionary tale for web agencies and developers who've ever pushed down a gut feeling to close a deal — and the hard lessons we're still applying today.