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Insights and Stories

Promo for Brisbane business website by, showing laptop and phone mockups on a yellow-green background

Another Brisbane business website launched

By Ben Hayward • May 25, 2026

There are a few key benefits for growing small businesses to use the Wordpress CMS, including having full control over their hosting partners and flexibility moving forward when it comes to add-ons and other integrations,

City street with a large red Coca-Cola billboard above traffic at dusk

The Stillness Strategy: Why static is the new dynamic

By Ben Hayward • May 24, 2026

We’ve officially reached "peak digital." You can feel it. Cutting through on digital channels alone is not enough.

Futuristic city control center with glowing holographic globe, data screens, roads, and skyscrapers at night

Google Just Replaced its Search Box After 25 Years: What it means for growth-minded SMEs

By Ben Hayward • May 19, 2026

At its annual I/O conference, Google unveiled the "Intelligent Search Box" the single most significant structural and behavioral redesign to its search bar in 25 years ...

Desk workspace with computer, keyboard, coffee mug, notebooks, and a hand writing on paper

The AI stack powering our fractional CMO practice — and why we chose every tool deliberately

By Ben Hayward • May 3, 2026

Every tool we use is documented, vetted and governed. Here's an honest look at what's in the stack, what each tool actually does, and the principles that guided every decision.