Transformative Digital Refresh: Modernising In House Bathrooms’ Digital Footprint

The Challenge: Transitioning Beyond a Digital Brochure

While In House Bathrooms possessed a long-standing reputation for high-quality, local craftsmanship in bathroom, laundry, and kitchen renovations, their digital setup was holding them back:

• Legacy Platform Constraints: The existing website was built on GoDaddy Airo, acting purely as a basic informational page rather than an optimized sales engine.

• Local SEO Visibility: Weak search structure, minimal service-page optimisation, and an under-optimised Google Business Profile meant high-intent local homeowners weren't finding them easily.

• Building future assets to assist with integrated paid media campaigns via Meta and Google Ads. We'll be assisting with Meta Ads training as well - because smaller businesses should be empowered to manage their own ads without an agency.

The Solution: Strategic Rebuild & Local SEO Optimisation

Working closely with Jordan Brinckman, we structured a complete digital overhaul covering three core pillars:

1. High-Performance Web Build on DUDA CMS

We migrated the entire site to the flexible DUDA CMS platform. The new architecture replaces generic content with structured, high-converting service landing pages specifically tailored for Ipswich and Greater Brisbane search queries. Key highlights include:

• Custom Project Consult Funnel: Integrated a dedicated $99 quote consultation booking feature designed to qualify leads up-front, filtering out tire-kickers while crediting serious clients back on project kickoff.

• Visual Storytelling: Enhanced visual showcase leveraging rich project galleries to highlight before-and-after craftsmanship across custom bathrooms, laundries, and kitchens.

• Mobile-First Responsiveness: Crisp typography, fast load times, and intuitive mobile navigation ensuring seamless conversion across all devices.

2. Domain Migration & Technical Setup

We managed the technical transition from legacy domains to the new brand setup, ensuring zero loss in link equity or brand continuity. We submit sitemaps and make sure the client has access after some basic overview training so they do not need to reach out to a web developer to make basic changes.

3. Building for a future of AI search

The site features Q&As and a clear structure that makes it easier for AI agents to review and recommend via search queries alongside traditional search.

The Result

The new website for In House Bathrooms is now live and fully operational. With a modernised site structure, optimised search foundations, and a streamlined consultation workflow, the business is primed to capture and convert quality renovation leads across Ipswich and surrounding areas.