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AI Transparency statement

Updated: March 2026

Location:  Queensland, Australia


1. Our Commitment to Responsible Technology


At In Cahoots Co, we use Artificial Intelligence (AI) and advanced automation to enhance our creative marketing and streamline business operations. We are committed to using these technologies ethically and transparently, following the AS ISO/IEC 42001:2023 international standard and the Australian Government’s Voluntary AI Safety Standard.


2. How Your Information Moves


We take the security of your data seriously. Your information's journey with us is guided by Australian Privacy Principles :


  • Secure Capture: Initial enquiries are captured through our Duda CMS website. We use specific consent forms to ensure you are informed at the point of collection.
  • Local Australian Storage: Once captured, your contact details are managed manually within Bigin CRM, and our custom business apps are built on Google AppSheet. Both primary platforms store your data in Australian data centres (Sydney and Melbourne regions).
  • Manual Pipeline Management: We do not use AI to automatically score, filter, or make high-stakes decisions about our clients. All lead and pipeline management in our CRM is handled manually by our team members.


3. Our Approved Technology Stack


To ensure your privacy, our team only uses a vetted "approved stack" of enterprise-grade tools:

  • Productivity & Automation: Google Workspace (including Gemini), Google AppSheet, Zapier, and Make.com.
  • Research & Content: ChatGPT (Enterprise), Claude (Business), and Manus AI.
  • Synthetic Audio: ElevenLabs (Professional tier). ElevenLabs is an ISO 42001 certified provider. We never clone a voice without the express, biometric-verified consent of the owner.


4. Human-Centricity and Accountability


We believe technology should support, not replace, human creativity and judgment:



  • Human-in-the-Loop (HITL): Every AI-generated deliverable—whether a blog post, a line of code, or a synthetic voiceover—is reviewed, edited, and approved by an In Cahoots Co expert before delivery.
  • Intellectual Property: We transform AI-assisted work through significant human input to ensure the Intellectual Property and copyright interests of our clients are protected.
  • Truthful Marketing: We strictly prohibit "AI Washing" (exaggerating AI capabilities) and ensure all marketing claims remain substantiated and honest.


5. Your Rights


In accordance with Australian consumer law and privacy guidelines, you have the right to request a human review of any AI-assisted output or to ask for an explanation of the logic behind our automated workflows.


Contact Our AI Responsible Person: hello@incahootsco.com.au


Last Updated: March 2026. This statement is reviewed annually.