About In Cahoots Co
In Cahoots Co builds and looks after the systems behind growing businesses in Brisbane, Ipswich and South East Queensland: websites, automations, ads and AI policies.

AI policy
Approved tools
What not to share
Transparency statement
Automation flow
Form → CRM → SMS
Core Web Vitals
LCP
Good
INP
Good
CLS
Good
Who you’ll work with
Ben Hayward runs In Cahoots Co. Before starting his own businesses in 2019, he spent about 12 years in the Royal Australian Air Force as a Communications Specialist, leaving as a Senior NCO, then about 7 years at Ipswich City Council in industry development and trade. That mix of technology, systems and local business means he looks at your systems the way an owner does: what it costs, what it saves, and whether your team will actually use it.
Ben leads every job. When a project needs extra hands or a specific skill, he brings in trusted specialists he’s worked with before. You deal with one person who’s responsible from start to finish.
Background and credentials
- About 12 years in the Royal Australian Air Force as a Communications Specialist, leaving as a Senior NCO
- About 7 years at Ipswich City Council in industry development and trade
- Running businesses since 2019
- PECB certified in AI Governance
- ISO/IEC 42001 Foundation certified
- ISO/IEC 42001 Lead Implementer course completed
- Duda partner
What we do
How we work
- Plain English. If we can't explain it simply, we haven't understood it properly.
- Use what you've got. We'd rather make your existing tools work properly than sell you new ones.
- Built to be handed over. Everything we build comes with documentation, so you're never locked in.
- Practise what we preach. We run the business on the same tools we set up for clients.
How we use AI
We publish the AI tools we use and how we use them. Our stack includes Google Workspace, Gemini, NotebookLM, Google AppSheet, Claude, ChatGPT, Manus and ElevenLabs, and a person reviews everything AI helps us make.
Where we work
Our office is at Brookwater in Greater Springfield, and meetings are by appointment. We work with businesses across Brisbane, Ipswich and South East Queensland, and some Australia-wide.
Need strategic leadership instead?
If you need someone to lead your marketing and growth strategy, rather than build the systems behind it, that’s Ben’s fractional Chief Growth Officer practice.
