Case Study: How PKG Tiling scaled Meta Ads with In Cahoots Co

For service-based businesses, there is only one metric that truly moves the needle: high-quality leads.

Recently, the team at In Cahoots Co ran a high-performing Meta Ads campaign for PKG Tiling and Silicon Solutions targeting the Greater Brisbane area. The data from this 30-day campaign (10 June – 9 July 2026) provides a perfect blueprint for how local service providers can scale their enquiries while actually reducing their costs.

Here is an honest look at the numbers, what worked, and how you can apply these insights to your own business.

The Campaign at a Glance: Big Growth, High Efficiency

Over a 30-day period, the campaign delivered explosive growth for PKG Tiling:

Total Website Leads: 58
Average Cost Per Lead (CPL): $34.33 AUD
Total Reach: 33,372 unique Accounts Center accounts
Total Impressions: 77,709 times the ads were on screen

Meta's own platform data shows that your creative (the actual image, video, or copy) is the single biggest driver of ad performance. For PKG Tiling, we tested multiple ad formats to see what resonated best with Brisbane property owners.

Every single active ad achieved an 'Above Average' conversion rate ranking from Meta, meaning the alignment between the ads and the website landing page was spot-on.

You can check out the various creatives via the Meta ads library by searching for PKG.

1. The Efficiency Leader: Animated Video

Ad Name: Before After Animated 2
Performance: 8 leads at just $18.18 per lead
Engagement: Captured 1,334 three-second video plays
Why it worked: Simple, eye-catching motion halts the scroll and hooks the viewer fast, driving highly cost-effective conversions.

2. The Budget Scaler: Static Images

Ad Name: Before After Tile Static 1
Performance: 19 leads at $22.98 per lead
Investment: Handled the second-highest spend ($436.63)
Why it worked: Never underestimate a crisp, clear, high-quality static image. This creative handled an increased budget beautifully without letting the cost-per-lead blow out.

3. The Volume Driver: Carousel Ads

Ad Name: Before After Tile Carousel
Performance: 25 leads (the highest volume) at $47.28 per lead
Why it worked: Carousels allow potential clients to swipe through multiple examples of premium trade work, making them fantastic for building trust and pulling in high intent leads.

How to apply these insights to your business

If you want to replicate these kinds of results for your own service or B2B business, you need a strategy built on three pillars.

Don't Guess, Test: Notice how we didn't just put up one video? We tested carousels, static images, and animations to let the data tell us where the cheapest leads were hiding.
Optimise for the End Goal: We didn't optimise these ads for "clicks" or "post engagement." We tracked actual conversions via dedicated landing pages.
Perfect the Destination: A high conversion rate ranking means the website landing page delivered exactly what the ad promised. If your website is slow or confusing, you are throwing ad money down the drain.

Ready to Take Control of Your Meta Ads?

At In Cahoots Co, we help small and medium businesses bridge the gap between digital marketing and real-world revenue. We offer two distinct pathways to help you succeed:

Option A: We Manage It For You (Done-For-You Services)

Want a team of digital marketing specialists to handle your strategy, creative testing, budget optimisation, and conversion tracking—just like we did for PKG Tiling? Let us build your revenue pipeline while you focus on running your business.

Option B: Learn to Do It Yourself (Practical Meta Ads Training)

If you are a service-based business or have an in-house team member who wants to master the tools, our hands-on Meta Ads Training is for you.

100% Practical: No boring slides, no theory overload.
Live Setup: We configure your Meta Business Suite, install your Meta Pixel, set up lead tracking, and build your custom audiences live in the session.
Tailored to You: Learn exactly how to read your data, interpret metrics, and know precisely when to pause or scale an ad.
(Please note: This training is explicitly designed for service-based businesses, not e-commerce).