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SME: Should I invest in SEO or run paid ads?
Here's the truth: you're asking the wrong question when it comes to SEO vs Paid Ads
SEO and AEO (Answer Engine Optimisation) are like planting an epic vege patch. It takes time, consistent care, and patience ... but once it grows, it feeds you for years with minimal upkeep. You build trust, credibility, and a foundation that gets stronger over time.
Paid ads are like ordering take away. You get results instantly, exactly what you want, when you want it, but the moment you stop paying, the results stop coming.
So which one wins?
BOTH.
The smartest small businesses use paid ads to get quick wins and cash flow NOW, while simultaneously building their SEO/AEO foundation for sustainable growth LATER.
Think of it this way:
→ Ads = Your rocket fuel for immediate visibility
→ SEO/AEO = Your compounding asset that works 24/7
Start where you are:
• Tight budget? Focus on local SEO and content
• Need sales today? Run targeted ads to your best offer
• Got both? Split your resources strategically
The businesses that win are the ones that play both the short game AND the long game. Need a hand with a plan? Reach out to In Cahoots Co right here in Brisbane and Ipswich.
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