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Know your Facebook Ad types
Not ad types are created equal. Learn which Facebook ad types can work for you!
There are plenty of ways to improve your social media marketing with a variety of different ad types. But which one to use ... and when? We break down the different types of Facebook Ads you can add to your digital marketing strategy.
Growth ads
As the name suggests, these types of ads are designed to get your page likes and up that follower count.
Traffic ads
The goal of this ad type is to drive as much social media traffic as possible to your site and be extension, your products or services.
Promo posts
This type of ad is where you pick a pre-existing piece of content (that has perhaps done well organically) and push to a larger audience. Think of it as a paid boost to your organic posts.
Conversion ads
These ads are designed to drive people to your website and engage with your preferred conversion point while on your site (or app). This could be a product sale, a form completion or another goal that you wish to count as a conversion.
Retargeting ads
You know those ads that pop up in Facebok after you visit a website or search for something on Google? Yep ... these are those ads. This type of ad can be a game changer when configured correctly.
Event ads
As the name suggests, these are perfect for businesses or organisations that wish to promote events to as many people as possible.
Do you have questions about Facebook ads or would just like to simply know how they can help your business? Reach out to our team for an obligation free chat.
In Cahoots Co is your strategic marketing partner located in the heart of Ipswich, Queensland working with growing companies to achieve business goals by being seen, heard, found and known in a digital world.
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