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I want to rank up in Google ... but how?
No rambling intro here people, we’re going to jump straight into it! Search Engine Optimisation (SEO)
Did you know that up to 75% of people don't even bother checking the second page of search results? It's true! That's why having your online content optimised to rank on the first page of search results is crucial, be it if you are a sole trader or a growing Ipswich company.
This process is known as Search Engine Optimisation or SEO for short. By ranking at the top of search engine results pages (SERPs), you can attract more traffic to your website, which can lead to an increase in qualified leads, brand awareness and at the end of the day … more sales.
So, if you ask us ... it's essential to invest in SEO if you want your business to thrive online.
Where do I begin with SEO as a smaller business?
- Create content that resonates with your target market or likely search intent
- Embrace change. The digital landscape is constantly changing and your competitors may already be taking advantage of AI tools to rank up in Google search results.
- Need for speed. Make sure your website is optimsed for Google Core Web vitals.
- Build those links! The more quality websites your site is linked to … the better.
Do I have to be a bigger business to take advantage of SEO?
Absolutely not. View our case study below.
DRC Electrical
in Springfield Lakes had a goal of ranking in the top 3 for a local search term ‘Springfield Lakes Electrician’. In Cahoots Co devised a local search strategy which has resulted in the business now ranking an average of first place for this search term.
Can In Cahoots Co help me here? - Yes, we can! Connect with Ben today for all things digital marketing in Ipswich.
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