Human copywriters vs AI: 2023 content trends

Can human copywriters survive the onslaught of AI content creators

The new normal

One sure fire way to start an lively 'chat' in my office is to mention the growing trend of AI copywriting with my colleague, who happens to be a very creative and experienced writer of over 30 years. As you can imagine, a professional writer wouldn't be too thrilled about the thought of AI replacing the need for genuine human content creation and storytelling ... but can it be avoided? Or does AI fall short where it matters ...

The human advantage

One of the key differences between human copywriters (like my mate Alli) and AI content generators is the ability to understand and convey emotion.

Human copywriters are able to understand and express the tone, sentiment, and emotion behind a message, which is something that AI content generators often struggle with. This is particularly important when it comes to marketing and advertising, as the ability to connect with an audience on an emotional level is crucial for successful campaigns.

Another important aspect of writing is the ability to tailor content to a specific audience. Human copywriters are able to understand and cater to the needs and preferences of their target audience, something that AI content generators are not able to do.

This can be critical when it comes to writing content for different languages, cultures, or markets, as the nuances of language and culture can be difficult for an AI to understand.

Experience and perspective

As human copywriters are well ... human, this allows them to bring their own unique perspectives and experiences to the writing process. Professional copywriters bring a level of depth and authenticity to their writing, which is something that AI content generators cannot replicate (yet). Real people are also able to bring their own creativity and originality to their work, which can be essential for standing out in a crowded online world.

Limitations of AI at the present time

Now, while I'm conscious that AI is rapidly improving every day (looking at you Chat GPT) there are practical considerations to keep in mind when it comes to AI content generators.

While they may be able to produce large amounts of text quickly, they often produce content that is repetitive, formulaic, and lacking in depth (linking back to our human advantages above). This can lead to content that is not engaging or interesting for readers which will ultimately undermine the effectiveness of marketing and advertising efforts.

Do I still need a copywriter in the age of AI

If you've made it this far into the blog, I hope I've convinced you that you do (particularly for your business marketing requirements). While I do not class myself as a professional writer, I do know the value of working with copywriters for website and marketing campaign purposes.

While AI content generators may have some useful applications, they are often no match for the depth, nuance, and creativity of a human copywriter.

When it comes to crafting compelling and effective marketing and advertising campaigns, it's my humble opinion that human copywriters are the better choice.

What do you think?