October 28, 2022

Be seen. Be heard. Be found.

Working in your business vs working on your business ...


Your number one client is .... you!

We often talk to clients about the difference between working within their business versus working ON their business.


But what does that really mean?


Outside of the day-to-day running on your business, It's important to make time to review your services, processes, tools and many other things that not only keep you in business, but will help your grow and achieve your goals. 


We do this on a regular basis, and it's a win-win all round. The time you invest to improve will not only add value to the business but also yourself as an individual - which at the end of the day is a benefit to your customers/clients as well!


What did we focus on during our recent review?


  • Asking ourselves if our core business tools are still providing value to meet the requirements of clients
  • Exploring new platforms to deliver better results for our business
  • A tonne of research into emerging trends both within out own industry and also those of our clients
  • Exploring new revenue streams
  • Improving internal processes so we can hit the ground running in 2023


It doesn't always have to be grandiose, world changing stuff. Making simple, incremental changes will have a positive impact in a sustainable way without adding to stress and burnout.


In Cahoots Co is an Ipswich based marketing and communications agency that works with growing businesses to achieve strategic marketing goals. We also have a lot of fun doing it! Reach out for a coffee and chat to see how we can help you.

Coffee?

SEARCH ARTICLE

SOCIAL MEDIA CHANNELS

RECENT POST:

By Ben Hayward January 28, 2026
SEO and AEO (Answer Engine Optimisation) are like planting an epic vege patch. It takes time, consistent care and patience.
Yellow hard hat with upward-pointing arrows, graphs, and a crane on a blue background.
By Ben Hayward January 27, 2026
For niche industries like civil construction, finding experienced professionals in specific geographic locations presents a significant challenge.
Airplane flying over a green landscape with a sunset sky in the background.
By Ben Hayward January 27, 2026
Over an initial two-month, part time engagement, the work spanned everything from high-level project management and stakeholder coordination to the granular ...
Man with glasses and beard laughs, holding a laptop in front of a blue and green gradient background.
By Ben Hayward January 15, 2026
The AI credit economy refers to the usage-based pricing model that underpins most commercial AI services.
Laptop displaying lines of code. Silver laptop on a desk. Keyboard in foreground.
By Ben Hayward January 13, 2026
The average cyber breach now costs an Australian small business $46,000. With AI making it easier for hackers to find 'outdated' WordPress sites ...
Two white semi trucks with chrome accents; a large yellow machine is on a trailer hitched to the first truck.
By Ben Hayward January 11, 2026
Our ongoing partnership with VE Group Australia is a prime example of how our Fractional Brisbane CMO support bridges the gap between high-level executive ...
Low-angle shot of a person's foot about to step down. The sole of the shoe is visible against a blue sky.
By Ben Hayward January 5, 2026
The dominance of Large Language Models (LLMs) and AI Overviews is fundamentally reshaping how authority is determined in generative search results.