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Working in your business vs working on your business ...
Your number one client is .... you!
We often talk to clients about the difference between working within their business versus working ON their business.
But what does that really mean?
Outside of the day-to-day running on your business, It's important to make time to review your services, processes, tools and many other things that not only keep you in business, but will help your grow and achieve your goals.
We do this on a regular basis, and it's a win-win all round. The time you invest to improve will not only add value to the business but also yourself as an individual - which at the end of the day is a benefit to your customers/clients as well!
What did we focus on during our recent review?
- Asking ourselves if our core business tools are still providing value to meet the requirements of clients
- Exploring new platforms to deliver better results for our business
- A tonne of research into emerging trends both within out own industry and also those of our clients
- Exploring new revenue streams
- Improving internal processes so we can hit the ground running in 2023
It doesn't always have to be grandiose, world changing stuff. Making simple, incremental changes will have a positive impact in a sustainable way without adding to stress and burnout.
In Cahoots Co is an Ipswich based marketing and communications agency that works with growing businesses to achieve strategic marketing goals. We also have a lot of fun doing it! Reach out for a coffee and chat to see how we can help you.
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