Why outsourcing your social media is a great business move!

Social media is a powerful business tool when used the right way

We’ve heard these comments plenty of times from small business owners or those in leadership positions of growing businesses. Often, it can be perceived that handing over social media responsibilities to an internal team member or two can be a cost saving choice.

But how much time are your valuable team members (who you hired for other reasons) spending on researching, designing, copywriting and scheduling social media posts?

When you take a moment to think about it (and their hourly rate) it can be far more cost effective to outsource your social media. 

What are the benefits of partnering with an agency? 

• Firstly, it will save you time and money.  
• Free up your in-house staff to focus on their areas of expertise, which in turn has a more positive impact on revenue and employee satisfaction 
• You leverage the experience of an agency who do this type of work everyday 
• Scale up and scale down depending on your requirements 
• An agency can talk you through your results and analytics, helping you make better business decisions when it comes to your content marketing 
• Costs are controlled. You know exactly what you are getting without having to wonder how much time you or a staff member have dedicated to social media that week. Remember … what is your internal hourly rate? We can guarantee your time is better invested elsewhere. 

Typically, you will work with a dedicated account manager who will learn your business goals, industry jargon and research your sector to make sure content is resonating with the right audience. 

In Cahoots Co can help you manage your social media

As a local Ipswich Digital Marketing Agency, In Cahoots Co can free up your internal staff from social media management while building your online brand and engaging your community via a strategic approach.

The only question you will be left asking is … why didn’t I do it sooner?