In Cahoots Co presents at Tradies In Business Conference (Gold Coast)

Ben & Alli share insights at conference to help tradie businesses be found online

So what did we talk about?

Ben and Alli focused on 4 simple ways to help tradie businesses be found online.

The first might seem simple enough but can be hard to get perfect for time poor business owners, and that was focusing on a kick arse website. Your website is your 'source of truth' and is where first impressions count. We outlined the importance of a website that truly is an extension of your business, and designed in such a way that is helps attract the right type of customer.

• Review your website data to see how people are finding you and engaging with you.
• Design your pages to maximise the chances of your preferred conversion path (ie, contact forms, direct phone calls)
• Invest time into creating content and share via your social media channels. Drive traffic and visitation back to your website. Remember, create content for humans! The days of keyword spamming are long gone.
• If you are running PPC ads, make sure you have the relevant tracking code added to your website (meta pixel, Google tags etc)

Organic and local SEO

Once your website is launched or updated, it requires ongoing maintenance like any other business tool. It pays to invest in keeping your site relevant and up-to-date. Talk about recent projects that include industry or service search times while reminding yourself to create content for real people. Answer (ie write about) common questions people might have about your product or service, share project updates to show that your business is active and delivering a quality service and more.

Don't forget about your Google Business Profile. You can share updates here too! Once you have created new content for your website, share via your google business profile to help with local SEO.

Also, your Google Business Profile is a great place to obtain reviews. Don't be shy ... ask customers to leave reviews to build up 3rd party trust. Customer reviews are a powerful way to drive potential new customers to your business.

Paid digital

If you are in growth mode, then paid digital is a powerful tool to help drive new business online. Social media platforms and Google make it very easy to get started ... however there are some things to watch out for as you may not get the results you hope for by taking this approach. Ben and Alli touched on the importance of,

• Setting up ads the right way the first time. Make sure you have all relevant tracking codes and conversion metrics configured. You'll also need (or should) have dedicated landing pages for each campaign tailored to the product or service you are selling. This way, you will be able to measure your results.

• Conversions: What is your preferred conversion point? Do you prefer phone calls to the business, or would you rather online forms to be completed? Regardless of the path, this is an important consideration from the get go. Don't forget to update your team that you are running new campaigns, so they are ready to take an increase in calls or process online requests in a timely manner ... otherwise your well tuned campaign could go off the rails at a point you never considered.

• Return on advertising spend (ROAS). If you don't set everything up correctly in the beginning, it can be hard to measure your results. You do not want to be guessing here ... and there is no reason you should be. WIth analytics and correctly configured campaigns, you can see exactly where your leads are coming from and how they are converting.

Organic social media

This is one area that can be neglected by a busy business owner or as a secondary task for a busy team member ... but it pays to be proactive with your social media.

Alli Grant talked about the importance of having a strategy in place here. Regardless of the content, it should serve a strategic purpose with a clear call to action.

• Always link back to your source of truth (website or campaign landing page)
• Have a clear call to action
• Be strategic ... content should be contributing to your business goals
• Stay on brand. Keep your look and feel consistent. A style guide or creation of templates can help you and your team achieve this.

In Cahoots Co is an Ipswich Digital Marketing Agency that will help your business be seen, heard, found and known in a competitive digital world. We place strategy at the core of every engagement, no matter how big or small. Speak to us about managed social media, website creation, digital solutions, marketing strategies and more. Reach out to Alli Grant or Ben Hayward via the button below.