What the heck are H tags and why do they matter?

Why are H tags important?

What are H tags? 

H tags, or heading tags, are HTML elements that are used to help structure and organise content on a webpage. Like with anything digital, there is a nice simple ranking structure. The H tags range from H1 to H6, with H1 being the most important and H6 being the least important. Simple right? 

What’s the difference between H tag numbers? 

The main difference between H tags is the level of hierarchy they represent. So, for example, the H1 tag is used for the main title of the page, and the ‘lower ranked’ H tags are used for subheadings and subtopics within the content.  



So, say you are writing a blog or new page on your site, you might use an H2 tag for the main section headings (not main page title), and then use H3 tags for sub-sections within those sections. 

Why is it important?

The importance of H tags lies in their ability to provide structure and organisation to your content. This makes it easier for both readers and search engines to understand the main topics and subtopics of your content. When it’s easier to read, your content is more likely to be consumed and even shared. 

We can’t talk about content without mentioning SEO, and H tags provide a consistent manner to help improve the visibility of your written content in search engine results. Search engines like Google use headings as a kind of map to understand what your content is about and determine which keywords and phrases are important. 

It's all about the humans

Another benefit of having H headings is plain and simple readability. As we touched on above, by breaking down your content into digestible sections with clear headings, you are making it easier for people to skim and understand your content. 

So, there you go, now you’re an H tag expert! Next time you are adding content to your site make sure to remember the importance of H tags and how it can help you be seen, heard and found in a digital world. 

In Cahoots Co is a marketing agency based in Ipswich, Queensland with clients across the sunshine state and beyond. We help business communicate, collaborate and connect with their target markets. In Cahoots Co is your creative marketing agency that leads with strategy.