August 31, 2025

Be seen. Be heard. Be found.

The benefit of using custom gems in Google Gemini for your business


What are Custom Gems? And how can you use them within your business?

Small to medium businesses (SMBs) SHOULD be constantly seeking innovative ways to connect with their audience and streamline operations. It's just par for the course these days. That might be a bit of a brutal statement, but if you're not - your competition is.


Enter custom gems in Gemini, a powerful tool designed to help businesses work smarter, particularly if you are already using Google Workspace within your business.

What are Custom Gems?


Think of custom gems as bespoke applications or functionalities built on the Gemini platform. While Gemini offers a suite of useful features out of the box, custom gems allow you to tailor the platform to your unique business needs, creating a truly personalised experience for you and your team.

How can Custom Gems be used within my business?


Imagine a custom gem that automates your onboarding process for new employees, guiding them through necessary forms, training modules, and team introductions. Or perhaps a gem that manages project timelines, tracks task assignments, and sends automated reminders, ensuring nothing falls through the cracks. These tailored solutions eliminate manual errors, reduce administrative burden, and ensure consistent application of best practices across your organisation.

Example: Centralised and Dynamic Knowledge Bases


Forget scattered documents and outdated spreadsheets. A custom gem can serve as the backbone of an intelligent, dynamic knowledge base. This isn't just a static repository; it's a living system where:


  • Information is easily accessible: Employees can quickly find answers to common questions, access training materials, review company policies, or locate product specifications.


  • Content is curated and updated: Custom gems can be built to facilitate easy content creation, editing, and version control, ensuring that your knowledge base always reflects the most current information.


  • Learning is personalised: Imagine a gem that recommends relevant articles or training based on an employee's role or project, fostering continuous learning and skill development.


  • Collaboration is enhanced: Teams can contribute to and refine knowledge articles, sharing insights and best practices in a collaborative environment.
Man in blue shirt sits outside, smiling at a laptop.

Enhanced Decision-Making with Internal Dashboards


Custom gems can pull data from various internal systems (CRM, ERP, accounting software) and present it in intuitive, real-time dashboards. This means managers and teams can:


  • Monitor key performance indicators (KPIs): Track project progress, sales figures, customer support metrics, or employee engagement in a consolidated view.


  • Identify bottlenecks: Quickly spot areas where processes are slowing down or resources are being underutilised.


  • Generate custom reports: Create on-demand reports tailored to specific internal stakeholders, providing the insights needed for strategic planning.

While the above were only a few examples, you can see that by providing powerful internal tools, you empower your team (or yourself) to work smarter and focus on more strategic tasks. This not only boosts productivity but also fosters a culture of innovation, as employees have the resources and streamlined processes to bring new ideas to fruition.


Have a question about AI within your business? Reach out to the team at In Cahoots Co for all things AI and automation.

SEARCH ARTICLE

SOCIAL MEDIA CHANNELS

RECENT POST:

Promo for Brisbane business website by, showing laptop and phone mockups on a yellow-green background
By Ben Hayward May 25, 2026
There are a few key benefits for growing small businesses to use the Wordpress CMS, including having full control over their hosting partners and flexibility moving forward when it comes to add-ons and other integrations,
City street with a large red Coca-Cola billboard above traffic at dusk
By Ben Hayward May 24, 2026
We’ve officially reached "peak digital." You can feel it. Cutting through on digital channels alone is not enough.
Futuristic city control center with glowing holographic globe, data screens, roads, and skyscrapers at night
By Ben Hayward May 19, 2026
At its annual I/O conference, Google unveiled the "Intelligent Search Box" the single most significant structural and behavioral redesign to its search bar in 25 years ...
Desk workspace with computer, keyboard, coffee mug, notebooks, and a hand writing on paper
By Ben Hayward May 3, 2026
Every tool we use is documented, vetted and governed. Here's an honest look at what's in the stack, what each tool actually does, and the principles that guided every decision.
Dermak Skin logo over a group portrait of eight smiling people in nude-toned outfits
By Ben Hayward April 29, 2026
We are thrilled to announce the official launch of the brand-new website for DermInk www.dermink.com, built on the powerful DUDA CMS.
Split scene of IT and marketing worlds, with blue computer tech on left and pink creative workspace on right.
By Ben Hayward April 27, 2026
The businesses that are extracting real value from their marketing technology investment are not the ones with the most sophisticated tools.
Hands typing on a laptop with a dark screen on a patterned desk mat
By Ben Hayward April 19, 2026
A new standard called Agent Skills lets you download ready-made expertise for your AI (or build your own)