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The benefit of using custom gems in Google Gemini for your business
What are Custom Gems? And how can you use them within your business?

Small to medium businesses (SMBs) SHOULD be constantly seeking innovative ways to connect with their audience and streamline operations. It's just par for the course these days. That might be a bit of a brutal statement, but if you're not - your competition is.
Enter custom gems in Gemini, a powerful tool designed to help businesses work smarter, particularly if you are already using Google Workspace within your business.
What are Custom Gems?
Think of custom gems as bespoke applications or functionalities built on the Gemini platform. While Gemini offers a suite of useful features out of the box, custom gems allow you to tailor the platform to your unique business needs, creating a truly personalised experience for you and your team.
How can Custom Gems be used within my business?
Imagine a custom gem that automates your onboarding process for new employees, guiding them through necessary forms, training modules, and team introductions. Or perhaps a gem that manages project timelines, tracks task assignments, and sends automated reminders, ensuring nothing falls through the cracks. These tailored solutions eliminate manual errors, reduce administrative burden, and ensure consistent application of best practices across your organisation.
Example: Centralised and Dynamic Knowledge Bases
Forget scattered documents and outdated spreadsheets. A custom gem can serve as the backbone of an intelligent, dynamic knowledge base. This isn't just a static repository; it's a living system where:
- Information is easily accessible: Employees can quickly find answers to common questions, access training materials, review company policies, or locate product specifications.
- Content is curated and updated: Custom gems can be built to facilitate easy content creation, editing, and version control, ensuring that your knowledge base always reflects the most current information.
- Learning is personalised: Imagine a gem that recommends relevant articles or training based on an employee's role or project, fostering continuous learning and skill development.
- Collaboration is enhanced: Teams can contribute to and refine knowledge articles, sharing insights and best practices in a collaborative environment.

Enhanced Decision-Making with Internal Dashboards
Custom gems can pull data from various internal systems (CRM, ERP, accounting software) and present it in intuitive, real-time dashboards. This means managers and teams can:
- Monitor key performance indicators (KPIs): Track project progress, sales figures, customer support metrics, or employee engagement in a consolidated view.
- Identify bottlenecks: Quickly spot areas where processes are slowing down or resources are being underutilised.
- Generate custom reports: Create on-demand reports tailored to specific internal stakeholders, providing the insights needed for strategic planning.
While the above were only a few examples, you can see that by providing powerful internal tools, you empower your team (or yourself) to work smarter and focus on more strategic tasks. This not only boosts productivity but also fosters a culture of innovation, as employees have the resources and streamlined processes to bring new ideas to fruition.
Have a question about AI within your business? Reach out to the team at In Cahoots Co for all things AI and automation.
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