Is Your Website Ready for an Audience That Isn't Human? The Rise of the Agentic Web.

So, What on Earth is the Agentic Web?

Think about how you use the internet now ...

You have a question or a task—book a flight, find a recipe, research a new software. You type in a query, click through links, and piece together the information yourself.

The agentic web flips that model on its head. Soon, you'll simply give a goal to an AI "agent" (think of a super-powered Siri or Google Assistant). You might say, "Find me the best-rated marketing automation software for a mid-sized business in Queensland that integrates with Xero and book a demo for next week." A bit hectic ... but you get the idea.

Your AI agent will then go off, browse websites, compare features, read reviews, and even interact with chatbots to complete the task. It will do the digital legwork for you. For that query to succeed, your website must serve up its information on a silver platter—not for a person, but for a machine. This means a huge portion of your future website 'visitors' won't be human at all. It's why we love using tools like Manus AI.

Why This Matters: The Dual Audience Dilemma

This creates a "dual audience" for your website:

The Human Audience: These are the people you're used to. They're influenced by your branding, your website's design, and the emotional connection your copy creates.

The AI Audience: These are the new visitors. They don't care about your beautiful hero image or your clever tagline. They care about clear, structured data. Can they easily find your pricing? Is your service information logically laid out? Can they understand what your business does in a fraction of a second?

If an AI agent can't quickly and easily understand your website, it will simply move on to a competitor's site that it can understand. Your business could be dismissed before a human decision-maker ever even knows you exist.

Getting Your Website Ready for Our New AI Overlords (Just Kidding... Mostly)

The good news is that preparing for the agentic web isn't about throwing out everything you know about good web design. In fact, many of the principles that make a website great for AI are also best practices for human users, especially when it comes to accessibility.

Here’s what you need to focus on:

• Crystal-Clear Structure: Use proper headings (H1, H2, H3) to create a logical hierarchy. Ensure your navigation is intuitive. If a human can't easily find their way around, an AI agent definitely can't.
• Content that Speaks Machine: This goes beyond keywords. It means using the right code (what developers call 'semantic HTML') so an AI can distinguish an address from a phone number, or a product feature from a customer testimonial. It’s about creating unmistakable context for machines.
• Speed and Performance: AI agents don't have patience for slow-loading sites. A fast, technically sound website is non-negotiable.
• Structured Data: This is like creating a "cheat sheet" for search engines and AI agents. Using schema markup, you can explicitly label key information on your site, like your business hours, location, services, and prices.

How In Cahoots Co is Navigating this New Era

Navigating this new era is more than a simple website update; it’s about building a robust digital foundation. At In Cahoots Co, this is precisely where we excel. We help Brisbane businesses get their digital houses in order, not just for today's marketing challenges, but for the web of tomorrow.

From technical SEO that pleases both humans and bots to building websites that are robust, clear, and ready for the agentic web, we're passionate about future-proofing our clients' success.

Ultimately, preparing for the agentic web isn’t just a defensive move, it's a must. Businesses that act now will become the trusted, go-to source for both human decision-makers and the AI agents that serve them, creating a powerful competitive edge.

Got questions about what this means for your business? Our team is always happy to chat. Reach out and let's start the conversation.