As networking and connection in the real world becomes more and more challenging, people are turning to LinkedIn to connect with likeminded individuals, as well as to grow their business online, with great success. 

1. Be authentic



Once upon a time, LinkedIn was all about shameless promotion. And while yes, it’s still important to plug your business and show off your services or products (in small doses), today connection comes from authentic, genuine content and commentary.

Ultimately, people want to buy from and work with people they trust. Share your opinions, ask questions, tell real stories, and be honest … and watch your followers grow. Oh and make sure your call to action is clear, so people know where to go to learn more. 

2. Stop them in their tracks

We all know that video and graphics are king when it comes to social media posts. LinkedIn is no different. Capture your audience’s attention with a catchy visual, a striking headline, or a video. You want to stop them from scrolling past your content so make it worth their while. Make them want to stop by grabbing their attention and draw them into your message or content.

3. Be engaging

We’ve pointed out that authenticity is imperative if you want to build genuine relationships on LinkedIn. So is engagement. Make sure that you reply to, or at the very least acknowledge every comment. Your tone of voice should be consistent across all channels, which will help your customers to get to know you and your brand better. 

Your brand is your business, and branding is extremely important on LinkedIn. 

4. Make your content easy to digest

Say goodbye to jargon-heavy, wordy posts. Readability and flow is really important on LinkedIn. Instead, use bullet points or smaller, one-sentence paragraphs that encourage readers to keep on reading. Ultimately, we want them to “read more”.

5. Consistency is key

When it comes to LinkedIn, consistency is key. There is no point spending time on research and drafting content if you’re only going to post every few months. Learn about your customers – how often are they on LinkedIn? When do they engage? What other posts do they engage with? As a rule, posts between 8am and 2pm get the most engagement than lose posted earlier or later in the day. Some businesses post daily, others a few times a week. Decide on what works for your stakeholders and be consistent.

6. Know your purpose

What is it that you’re wanting to achieve? What do your customers want to read? If you’re not providing content that they need and want, you’re just wasting your time. 

Make sure each post has a challenge, opportunity, or benefit (unless it’s a celebratory or birthday post) and ask members of your business or team to share and react with it so the engagement continues to grow. 

If you’re not providing valuable content, you will not get the engagement you desire … it’s as simple as that. 

Knowing your purpose is key on LinkedIn, and you can only grow with valuable posts that deliver on this purpose to your target customers.

Looking to up your LinkedIn business presence but are too time poor to research, draft and create content? Connect with our team to find out how we can your business be seen, heard and found on LinkedIn. In Cahoots Co is a digital marketing and storytelling agency working with businesses across Ipswich, Brisbane and the Gold Coast.