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Your business online: 5 things busy small businesses owners should focus on right now!
Are you a small business owner who is too time poor or just mentally exhausted to focus on anything but your core business? It’s a bit cliché but not without reason ...
Typically, your digital marketing activities start off with enthusiasm but when the drum beat of your working day kicks off you can find yourself with little time or energy to focus on other areas of the business (like marketing). And those days can turn into months and before you know it, your digital presence isn’t what it used to be ...
What can you do get things back on track? Here are 5 things to focus on right now that will give your growing business a digital kick!
Be found with a Google Business Profile
Google Business Profile: Do you have one? If not … you need to sort that out! If you have one but it is not up to date … refer to our previous sentence. Your Google Business Profile is a powerful (and free) tool to help your business be found online. It is straight forward … add your key contact details, products, services, prices, images and more. One feature that you should also embrace is the ability to share updates (similar to social media posts) with links to your site and more. Use that word count to give your business a great little local SEO (Search Engine Optimisation) boost.
Your social media pages
Your social media pages: How do your pages look? Do they have consistent branding, contact details and actual content? The last thing you want is for a customer to stumble across your page only finding old content or simply none. Take some time out to schedule regular content to keep your pages active to build your following and community. Big tip here is to embrace video … you do not need to have a heavily edited video. Start with your smart phone and take it from there!
Your customer database
Customer database: Do you have a customer database that can be used for email marketing purposes? Email marketing is a terrific way to keep existing customers updated about your products and services. There are some things to remember here, like making sure your customers have the option to opt out of marketing emails and to not overdo it! Otherwise, you’ll see your unsubscribe rates climb. Make sure your communications have a genuine purpose or offer that will resonate with the recipient.
Your website
Your website: When was the last time it was updated? Is the design still contemporary or does it need a refresh? In 2022, if you do not have a functional website with your key services and products front and center, you are losing money. It’s that simple. If your DIY website from a few years ago isn’t bringing in new leads or helping your business grow, then it’s time to engage a professional to turn your website into a genuine business tool.
Pay per click
Paid ads: Have you dabbled in DIY pay-per-click ads? While you can also do this yourself, we highly recommend working with an experienced paid ads specialist. It might cost you more up front; however, you will see a greater return on advertising spend (ROAS) than if you do it yourself. Paid ads are a fantastic way to connect with new customers and with analytics, you can see what is working … and what is not!
If you can find the time to focus on the items we listed above, you will be rewarded with new business and growth when it comes to your online activities.
The good news is that you do not have to do it all yourself! Outsourcing your digital marketing activities can be more cost effective than pouring your own time into managing your marketing … which is why many growing companies choose to be in cahoots with us!
In Cahoots Co are your local Ipswich digital marketing specialists. Let’s chat about your goals!
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