May 6, 2025

Be seen. Be heard. Be found.

We're back from Digital Marketers Australia Conference 2025

2 days in 30 seconds: That's a wrap - a great couple of days at the 2025 Digital Marketers Australia conference in Sydney.

No surprises (to us at least) that the conference opened with a focus on AI agents, tools and how automation can be used to scale marketing and business operations in general.

Something we didn't know much about was the rise of AI influencers (a great presentation by Angelique Schierz-Crusius) and just how much this is already shaking up brands both big and small. In a way they are far from new, but if you want to see where it's going check out https://lnkd.in/dbRSvvQ5 as an example!

How you're being found online is also fundamentally changing, and SEO is going through some seismic changes at the moment and Brie Moreau provided an incredible in-depth look on how to maximise SEO in 2025. Never really thought of SEO as a 3D space, but there you go!

But it's not all about AI ... email is still a powerful source of connection within the marketing space (great preso by Dan Nikas which many smaller companies (outside of e-commerce) can often forget about and regardless of an endless selection of tools - strategy should still be front and centre.

Anyway - lots to take and congrats to the DMA team it was a great conference!

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