Is Gemini Deep Research worth it?

Business Strategy: How AI-Powered Deep Research Unlocks Hidden Opportunities

What Does "Deep Research" Actually Mean?

We're constantly searching for tools and resources that give our clients a data driven edge.

Recently, we've been blown away by the power of deep research tools, and they can transform the way small and medium-sized businesses (particularly in our backyard of Brisbane and Ipswich) make informed decisions. It's time to move past 'lazy' uses of AI.

Think of deep research AI LLMS as having a highly efficient research assistant that can sift through vast amounts of data in seconds. It pulls information from a multitude of sources, including:

• Online Presence: Websites, social media profiles, online directories, and customer reviews.

• Market Trends: Industry reports, local economic data, and competitor analysis.

• Customer Insights: Sentiment analysis of online conversations, customer demographics, and purchasing behaviours.

A real world example and benefits

In the slide above, you can see various steps in the deep research process as we used Gemini Deep Research to undertake an in-depth analysis for medium sized businesses within the city of Ipswich, Queensland, Australia.

Opportunity Identification: Deep research can uncover hidden opportunities that you might otherwise miss. This could include emerging market trends, underserved customer segments, or potential partnerships. For our business, In Cahoots Co, a marketing, automation and AI agency, we specifically want to work with medium sized businesses within growth industries. We used deep research to provide an in-depth opportunity analysis.

"To provide a broader context, it is useful to compare the number of medium-sized businesses to the total number of registered businesses in Ipswich. In 2024, the total number of registered businesses in the city was 13,049 3. Comparing the 340 medium-sized businesses to this total reveals that they constitute approximately 2.6% of the overall business population in Ipswich (calculated as 340 divided by 13,049 and multiplied by 100). While this indicates that medium-sized businesses are not the most numerous category, their significance to the local economy should not be understated. By definition, each of these 340 businesses employs between 20 and 199 people, suggesting a substantial collective contribution to job creation and overall economic activity within Ipswich."

Extract of report created with Gemini Deep Research

The data sourced helps us identify which industries are growing and also in decline. From there, we can tailor our outreach and service offering strategy to best serve these types of business. For businesses operating in a specific region like Ipswich or Brisbane, understanding the local market is essential. Deep research provides insights into local demographics, economic conditions, and community trends.

Make smarter decisions: The first one ... advance your knowledge!

AI-powered deep research is no longer a luxury; it's a necessity for SMBs that want to thrive in today's competitive landscape. By leveraging these tools, businesses in Ipswich and beyond can gain a significant advantage, make smarter decisions, and unlock new opportunities for growth.