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Boosting Ipswich Businesses: Ready Finance Group's Strategic Approach with In Cahoots Co.
Strategic, data first approach in a competitive landscape
As your dedicated Ipswich digital marketing partner, In Cahoots Co. is excited to shine a spotlight on our recent work with the fantastic team at Ready Finance Group right here in Ipswich. We had the privilege of helping develop a hyper local strategy and communication through Strategic Marketing Plans, Meta Ads management and compelling high-quality videography services.
Ready Finance Group came to us seeking more effective ways to connect with their ideal clients and convey their valuable financial services. As a relatively new business, we recognised that an initial brand awareness campaign and precisely targeted advertising were a crucial first step to focus budget and resources in the right place.
For Ready Finance Group, we focused on two incredibly powerful tools to achieve their short term goals:
- Strategic Meta Ads Management: We took the reins of Ready Finance Group's Meta (Facebook & Instagram) advertising campaigns. This wasn't just about launching ads; it was about in-depth strategy. Creative testing and optimised campaigns to target their specific audience within Ipswich and beyond, ensuring their message reached the right people at the right time. The creative flexibility of Meta Ads means maximum impact for every advertising dollar, helping to generate brand awareness and drive engagement.
- High-Quality Videography Services:
In a world where video dominates online content, we provided Ready Finance Group with professional videography to create engaging and informative video assets. Video brings their brand's story to life, making a powerful impression across social media and other digital channels including websites, email campaigns and more.
Strategy and Research
It's not all about digital ads and videos though. Before we got to that point, we undertook a competitive landscape and demographic analysis to identify gaps in the local finance market not being serviced by larger competitors and other offline touch points where we can achieve brand awareness goals in the first 3 months. This includes local sponsorships, 3rd party referral opportunities, static (traditional) advertising like billboards and more.
It's important to take a strategic, longer term approach so your growing business can achieve goals in a sustainable way.
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