Another Tradie website developed and online

What makes a great Tradie website?

First up - a big congratulations to Wiltec Electrical on taking delivery of their new website. This busy Toowoomba trade business is taking a more strategic approach to their online presence partnering with In Cahoots Co to develop their website so they can focus on what matters most - their business.

When building websites for trade businesses, there are a few things we take into consideration from day one. We'll break down what your Tradie website should have and why planning ahead is important.

What should your Tradie website look like?

First and foremost - you are in a very competitive space. Unless you are the only plumber, sparkie or handyman in your town - standing out online is going to be a challenge. Your tradie website is your source of truth, your own space to highlight services, experience, testimonials, social proof (project updates) and more. It should also have dedicated service pages, optimised for local search (SEO) so people can find you online. It will also act as an anchor point for any paid ad activity, like Google Ads or Meta Ads (if you choose to send people to you website in-lieu of 1st party forms). You'll also be able to add these links to any other lead source, such as ServiceM8.

Optimise for mobile devices
Optimise content for local search from the beginning
Link to social media pages and Google business listing
Structure site with individual landing pages for paid campaigns, such as Google Ads or Meta Ads.
Make sure to internally link pages to assist with SEO from day one
Include a clear call-to-action on your home page so it's easy for people to contact you. Many people are just looking for quotes - so make it easy for them to connect.
Look at setting up automations so you do not miss any web forms, or new leads via social media.
Review how people are finding you via your website's in-built analytics or tools like Google Search Console.