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A little strategy can make a difference
What does a holistic marketing strategy look like for small business?
At In Cahoots Co, we work with a wide range of business, from the humble start-up to growing medium sized companies. However, regardless of size, strategy matters in business, particularly when you do not have resources to burn.
We recently had the pleasure of sitting down with a new small business, Chandler Best Naturopathy (and Ipswich based tele-health naturopath) to help them grow their business from the inside, without necessarily outsourcing everything and spending mountains of money. In Cahoots Co provided an in-depth 3 month strategy, which can essentially be re-used each quarter, to keep the business on track and to build their digital footprint in a sustainable way.
What does a small business strategy look like?
It all starts by listening.
While we're sure many marketers have different approaches, we start by listening to the business owner.
- What are their goals?
- Overview of the business, pain points, things that have worked, what hasn't and anecdotal history and trends.
- What does success look like?
After that we go into arguably the most important element - customer and market analysis - in other words "who are we servicing and what problem are we solving for them". This is an area where even the smallest business should take the time to really map out.
- SWOT
- Competitive landscape analysis (who are their key competitors?)
- Identifying the ideal customer profile (demographics, behaviours, pain points). This one is super important!
- Review of existing customer touch-points and engagement levels
We then go on to review legacy digital footprints (website fixes, performance assessment of current marketing efforts, identifying high-impact channels for the next three months, KPIs, budget and resource allocation, social media content plans and much more.
Why outsourcing your marketing isn't the best option in the beginning ...
We believe that micro + small business start-ups need all the help they can get in the beginning, and when money is short, education and planning go a long way. By providing a clear plan and help on what to focus on, even the most time poor business owner can use a strategy to lean on when decision and creative fatigue sets in! The key is to have patience - see it through! A lot can change in three months when you have patience and discipline in the business world.
With AI and endless marketing tools and a population more distracted and time poor than ever, it is completely understandable that a small business owner can ask .... where do I begin?
If this is you - reach out and have a complimentary chat about your goals. We're here to help!
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