Ready for 2023? Things to consider when it comes to a website spring clean ...

If you’re in business, you are no doubt asking yourself a question many others are at this time of year ... where has the year gone? You are also probably starting to think about a well-earned break over the Christmas period and possibly even your 2023 business goals. It’s a topic we have started to talk about around our office and yes, like you, we are also looking forward to a little break (but also excited for 2023).

However, before we all pack our bags, this time of year presents an opportunity for a digital spring clean which will serve you well as you rocket into 2023.

But where to start?

Review your website data and content

With nearly a year of data now behind you, it’s the perfect time to take a look at your analytics and review how your website performed. How did people find you? Which content had the most impact and views? Is your website contributing to your business goals?

Reach out to your website manager and ask for a report (if you are an Ipswich websites / In Cahoots Co client just login and review your stats via your client login) and reach out if you have questions! We’re here to help.

Once you’ve had a chance to review your site and data, consider which areas need improvement to achieve your 2023 goals. Remember, if you are aiming to be found via certain keywords (SEO) new content can take time to have an impact when it comes to search results, so start refreshing now to see results in 2023.

News and blogs

Using your website as a ‘source of truth’ for your content is a great way to not only drive traffic to your site and show the world you are an active business, but also helps with populating your social media channels and email campaigns.

If you haven't posted content in a while, this time of year is great for sharing and creating content about recent projects leading up to Christmas. Share imagery, video and other information via your blog tool and promote to the world! We know many businesses are also embracing podcasts which is great to see … don’t forget to transcribe that content and add to your website to get the most out of it when it comes to SEO.

Is it time for a redesign?

If your website is a few years old, it might be time for a design refresh to not only improve the look of the site but to also to improve the user experience. Going back to our first point, use this data to help you make informed decisions here. Make your most popular content easy to find and update where required or review your primary call-to-actions to make them front and centre in any new design.

Activate (and use) your Google Business Profile

It always surprises me how many businesses fail to really leverage the power of their Google Business Profiles. Many will initially setup and then forget as the hectic daily pace of running a business takes over … or they forget who has access to the profile and can’t update it. In a nutshell, you should treat your business profile as another social media channel by sharing updates and embracing the other features this service provides such as product listings and so forth. It’s also a great place to show off your reviews and you can share a custom review link with clients to encourage them to leave a positive comment for the world to see. Your Google Business Profile a powerful local SEO tool that will help drive customers to your business … so make sure it’s optimised for your business!

Build (and encourage) links to your site

Link building is an important aspect of any SEO activity as this helps build website ‘authority’. While not all links are created equal (some may harm your rankings) if you do have your business listed with online directories make sure all links are up-to-date and pointing towards your site. This can be anything from your local chamber of commerce directory to larger entities like yellow pages online. If you regularly collaborate with other businesses, reach and ask if they will link to your content to help build your website authority. If your business regularly provides commentary to local journalists, make sure to ask if they can link to your company page within their story … your website will thank you.

In Cahoots Co is an Ipswich digital marketing and communications agency located in the heart of the city. We love working with growing companies to help them achieve business and marketing goals.

Be seen, heard, found and known in a digital world with In Cahoots Co.

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