Brand refresh for Performance Garage Doors

Performance Garage Doors collaborates with In Cahoots Co to bring new brand to life

The brief

In Cahoots Co was asked to create a modern, clean design with a corporate feel and look. The design had to be flexible to accomodate future potential sub-brands while avoiding intricate fonts and designs (which often do not translate well to the real world). It's often something people can forget about as while some deigns look great on high resolution screens, they may not transfer well to other applications like uniforms, printing and more.

The process

Design brands can be one of the most challenging areas of any marketing activity - for the client and also for agencies or freelancers engaged to assist them. It's about striking a balance between a brand that speaks to the market, the client is proud of and importantly, represents the true spirit of the business. It's not only about where the business is now, but where it wants to be in the future.

After a briefing session and competitor analysis, we work with clients to go through branding concept rounds to refine design elements, colour palettes, fonts and sub variations of the logo and style guide. This process allows not only the delivery of the brand in a timely manner, but allows all parties to see the progression of the brand from concept to approved design.

More than a logo

In an age of AI and a billion 'logo generator' apps, it's important to remember that your brand and logo need to actually speak to your market, and truly reflect the quality of your business. There is real value in working with a human you can talk to and to really get a feel for your business and goals, and translate into a design that reflects and importantly, grows with your business.

Need help with branding and logo design? Reach out to our team for a complimentary discovery session.