June 16, 2024

Be seen. Be heard. Be found.

How much does it cost to design a website?


How much should I pay someone to build a website?

A building with an arrow pointing to the right.

Its one of the first considerations many have when looking to work with a designer is how much?


Like most things within any marketplace, there will be various offers and providers with varying levels of expertise. It's just like buying a car - it all depends on what your goals are and what you require. Looks, experience, functionality - this list goes on.

How much does a website designer typically charge in Australia?

An experienced website designer will typically charge between $75 - $150 an hour. But there is an important caveat here - that price can vary depending on the goals and complexity of the site.

Price vs value: What are your goals?

We'll be blunt there. Around 90% of the websites on the internet get next to no organic traffic. The reasons for this are many, but in reality, there are millions of DIY websites out there literally sitting there and doing nothing besides being a link off a social media page. They were not designed to be found for a search term, provide a great experience or lack integrations and automations to bring real value to their owner. It's a classic case of "I will save some money now" at the expense of making more in the longer term because you invested in your digital presence from the get got

Questions a website designer should be asking your small and medium business

If you are asking for a website and received a fixed quote without any of the following questions being asked ... you could be setting yourself up for a world of pain down the track.

  1. What are you goals for the site and who is your audience?
  2. Do you wish to be found for any particular search terms or niche? If so it is a competitive space?
  3. Do you need to be able to manage yourself and value ease of use or do you need a CMS that offers a high level of custom functionality and custom integrations?
  4. If you are going to manage your website, will you have the time to keep the website up-to-date with relevant content and features your visitors will value? Do you have a support arrangement in place if something goes wrong? Do you have a budget for maintenance (either your time or funds) for 3rd party help when you need it.

Your image online - your website matters

Whether it's a side hustle or the start of a new business journey - you should carefully consider how you want to be perceived online. By taking the time to invest in your digital assets, you will show your market you are a serious business that cares about your customers and importantly and takes pride in your product and services (speaking of which ... you will need an awesome brand too ... so avoid the DIY logos and work with a designer to build a brand that can grow with your goals) ...

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